Sony Bravia S-Series KDL-40S4100 40-Inch 1080p LCD HDTV

Bought this TV at Target for $900.00 and it came with a &100.00 gift card. Had to take the first one back because the screen was cracked. Target replaced it with no questions asked. Installed the TV over my fireplace and wow. Didn't have to adjust anything. Crisp, clean and sharp views; especially on sports. You can see the blades of grass on High Def. I would recommend this TV to anyone. The only complaint that I have is that the TV is not packaged to protect the screen. Check it out before you take it home.
Sony rules.

The TV came on time and was easy to set up. I have been pleased with it.

It is just great! We are totally enjoying moving into the 21st century. Some channels are fuzzy, but we are still on local cable and I think when we change to satellite in the new year, it will be better. Not to give anyone the wrong impression, it's the reruns that are snowy.

A person's patterned clothing (small checks, small stripes)often has a green shimmer. Otherwise it works well.

I just got this beast yesterday and now I'm in love:) I had a 32" Panasonic before that, but I wasn't impressed with the size. With my Sony, I'm now impressed with the size. It's great, cause I have a hobbit like den for my living room, so the viewer becomes totally immersed in the screen.
My only slight gripe is the color. With the Pansonic, the colors were so vibrant. I notice the Sony is a little more subdued (but then again, I notice all other TVs are the same way). But maybe thats because the Panasonic was pushing unrealistic colors (it was like a freaking video game!). At any rate, I'm used to the Sony's colors now.

One question. On the TV, there is a noise adjustment selection. What does that mean? I have a camera, and understand what noise is for that. Is it the same thing for the TV? If I adjust TV for low noise, what do I get? Less noise? What's the trade off? Why would anybody even want noise?

Thanks for any advice, and buy this TV!! It rocks!